After recent media reports, the main question I receive from agents centres around how to make sales in a tough market in real estate.

Today I share the tools for a quick turnaround in sales when markets decline.

I run through my experience in a tough market, and how I went from a sales slump (7 weeks of no sales) to thriving (19 sales the next month), when many other agents were leaving the industry.

I was talking with an agent recently and he said that things were tough and he is making 25% of the sales he used to. He sounded depressed.

Salespeople who are in a tough market have two choices; they can blame and complain or they can get better and thrive.

The salespeople who get this wrong constantly complain and don’t know what to do, so they feel depressed. Often they struggle to survive, living a stressful life and are always worried about how they will be able to pay their bills.

The salespeople who decide to get better and learn how to make sales in a tough market turn doom times into boom times. They make more sales by being ahead of the market and creating sales. They thrive in tough times.

You can get depressed or you can become determined and disciplined, and decide to be a great success no matter what is happening in the market.

That’s exactly what I did when the market turned and I went from no sales in 7 weeks (and writing my resignation letter) to 19 sales the very next month (all double headers).

Now I share with you exactly how I did it:

1. Mindset.
2. Attitude.
3. Improved skill.
4. Go to work on the right actions.
5. LNF.
6. Not trying to reduce at the listing.
7. Closing the listing to sell.
8. Improving your listing appointment to listed property ratio.
9. Improving your list to sell ratio.
10. Leading buyers to buy in tough markets.
11. Offer and counter-offer.
12. Getting referrals and testimonials.

Over the next 12 weeks I will cover these points so you can have a boom time in doom time conditions.

How to make sales in a tough market – Part one: Mindset

You must protect your most valuable asset from the bad news that the media are dumping on people at the moment.

I watched 60 minutes recently where they said the market is going to drop 40% in Melbourne and Sydney. At the end I wish I hadn’t watched the programme because it was so depressing.

I heard news like this once many years ago and it nearly had me resign from real estate. Then one day I realised I had been infected by this bad news and and that was the real reason for my terrible slump in sales.

From that day forward I decided to maintain a positive mindset to help me to make sales in a tough market by doing the following:

1. Protect my mind from bad news.

Rarely have I watched the news or read a newspaper and I suggest you do the same.

Recently I watched the news and it was the same old bad news as always.

2. Listen to and read positive material.

3. Believe that you can create the market.

The way you do this is to focus on results creating activities which are to list, reduce and sell.

It’s like asking a builder to build a house for you without giving the builder the working drawings. What a mess you will have.

The same is trying to sell real estate in a tough market without the working drawings you need to create a wonderful career. You fail or just survive.

But with the working drawings, the builder builds a masterpiece that they are proud of.

The same with your career in real estate; you will sell many properties, creating sales to people who were just waiting for someone like you to lead them out of their valley of despair of procrastination.

The next Success in Real Estate program carries a very attractive guarantee.

If you don’t make at least 10 extra sales over the next 12 months from what you learn and put into action from Success in Real Estate then we will give you your money back.

Click here to register now…