Many agents have asked me: Why can’t I do what I know I should be doing in real estate sales?
One of my clients, who is in real estate sales, committed to a task last week that would have produced at least three listings. On Tuesday I was excited to speak to him to see how Monday went and I was so disappointed because he did nothing on Monday. NOTHING! ZIP Zilch.
After my disappointed response, he asked me “Why can’t I do what I know I should be doing in real estate sales?“
I was amazed and totally surprised but then I realised that a lot of salespeople have the same problem, and it quite often re-occurs year in, year out.
If they don’t change they will either leave the industry or continually struggle. This results in feeling sick and tired, broke and living on the pension when they reach their 60’s and onward.
This is not a good way to end up. It is sad that only 5% of people end up financially secure when they turn 60. That must be why only 5% of the seats on a plane are business class.
The salespeople who get this right will be financially secure when they are younger than 60 and have financial freedom. They will be able to fly business class or first class if they choose to.
What I told this client this week has worked for him and can work for you as well. He has gone from nothing to doing productive actions that WILL produce results.
This will produce an extra 3 listings in a week in real estate sales but only if you do it. The word I use to describe this is productive.
I heard these words soon after I started in real estate sales: “I must do the most productive thing at every given moment” and I have lived by them ever since. They changed my life.
When you are about to finish work for the day, write down the six most important things you must do the following day. Then number each task from 1 to 6, 1 being the most important.
Then when you start work the next day you will find you have great excitement and positive expectations for the day. You will know exactly what is the most productive thing you must do first.
When I did this I was amazed at how easy it is and how much more productive I was. My results climbed very quickly because I focused every morning on what I believed was the most productive thing I could do in real estate sales – “Which property can I list today?”
Initially I dreamed of making 4 sales per month in real estate sales and within 6 months I was averaging 12 listings and 11 sales a month in a tough market. The way I did this was by focusing on attending at least one good listing appointment per day. By focusing on this my results went through the roof.
You can too by doing the same and not waiting for the phone to ring, with someone asking you to come and list their house.
Live in results producing, day-tight compartments.
Look at your diary and the days ahead and if they are not filled with good appointments get to work and fill your diary.
Never pretend to be busy.
Pretend = poverty.
It’s like joining the gym and paying the annual fee and then never actually going, but still expecting to lose all your excess weight. It just doesn’t happen! But if you join and attend the gym every day for a year you will be amazed at how good you feel, and it’s very satisfying.
The same principle applies with a real estate career; if you pay the money for training or coaching and then do nothing to implement what you learn, what’s going to change?
Nothing.
But if you work up a sweat and work hard on the new ideas you are given, you will amaze yourself on the number of listings and sales you can get.
How do I know this? Because I did it.
It’s not hard, you just need to get to work and focus on the right actions in real estate sales.
The next Success in Real Estate program carries a very attractive guarantee.
If you don’t make at least 10 extra sales over the next 12 months from what you learn and put into action from Success in Real Estate then we will give you your money back.