Three keys to keeping our prosperity pipeline full in real estate sales...

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Three keys to keeping our prosperity pipeline full in real estate sales…

Three keys to keeping our prosperity pipeline full in real estate sales…

Keeping our prosperity pipeline full is essential for success in real estate. We live in a time of instant gratification, but unfortunately sales are often the result of hard work over a long period of time.

There are a lot of agents who operate from a position of reactivity. They will find themselves mid-month with nothing to show for their work over the previous weeks.

From here they burst into activity to find the listings to help relieve the pressure.

But this will often fail.

12 week prosperity pipeline lead time

To keep our prosperity pipeline full we must realise that our actions today will transform into our results in 12 weeks from now.

Once this mentality is in place, it means that we are operating from a place of preparation rather than reactivity. It means we are prosperous and are having great fun in real estate due to the lack of pressure.

There was a time when I personally got this wrong.

prosperity pipeline fullJust by changing my focus I started making more sales and going from struggling to averaging 11 individual sales per month for 12 consecutive years.

So follow these three keys to keeping your prosperity pipeline full and you will increase your sales dramatically:

1. Focus on listings at least 80% of the time.
I made a horrible mistake when I first started and thought selling real estate was about selling to buyers. The truth is that there is no such thing as buyer loyalty.

 

If you spend time building a relationship with a buyer, you will find that this relationship becomes irrelevant when they find the house they love, unless you have it listed.

Buyers are only loyal to the house they love.

I worked with a cash buyer for about two weeks, only to have them buy a property from another agent. They felt so guilty that they took my wife Tina and I out to dinner at a fine restaurant.

 

I remember the morning I found out, I was gutted and I drove back to the office saying I am going to become the leanest, meanest, listing machine in the north.

From then on I became a listing machine. My focus was solely on keeping my prosperity pipeline full.

This meant that the buyers had to come to me and within 12 months I was making 11 sales per month.

So focus on listings and the sales will come.

2. Ask the right questions.
Listing is about leading by asking the right questions, so be sure to ask everyone you come in contact with a question like “Who do you know that is thinking of moving?

I was out at dinner recently and someone said they have a friend who is thinking of moving and the first thing I did was ask all about their friend (building rapport), and then asked for their details and address.

3. Have loads of fun when meeting new people.
The last thing you want when selling your home is an unenthusiastic real estate agent.

Keep your prosperity pipeline full by being a joyous person to meet, as well as letting everyone know that you are looking for business at the same time.

 

In comes the unbelievable principle
In your area let people know that you are in real estate and be proud of it.

 

When they ask you how real estate is –

Answer: “Unbelievable! Would be even better if I had more houses for sale, who do you know that is thinking of moving?

So by focusing on finding listings and forgetting about sales, asking the right questions and using the unbelievable concept, you will keep your prosperity pipeline full.

To find out more about how to create more consistency in your career and add an extra $100,000 to your income in the next 12 months click here for a complimentary one hour training session.

Michael Kies
Michael Kies
Like my page for marketing tools for real estate agents, training videos, and motivation to get the most out of your career.

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