3 principles for becoming a listing machine in real estate sales

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3 principles for becoming a listing machine in real estate sales

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Most real estate agents have at least one story where they spent a lot of time with buyers, only for the buyer to buy with another agent. Usually this happens when agents are new to real estate sales. This was my story.

After weeks of showing a cashed up buyer around, I found out that they had bought with another agent. As I drove back to the office that afternoon, I decided to become the leanest, meanest listing machine in the North.

We need to shift our thinking about the whole process:

1. Buyers are loyal to the house they fall in love with

Isn’t it a wonderful feeling when you show some buyers through a home and they absolutely love it. You know this is the right house for them and that they will buy it. It’s a great moment in real estate sales.

So it really is futile trying to convince buyers to like the property you have on the market, you are better off focusing on listing as many properties you can and increasing your market share as much as you can so that the buyers have to come to you.

I share my 5 step process for canvassing your area, in my listings generator webinar which you can register for below.

2. Buyers are treated so poorly in many areas of the country

Throughout the country buyers are being treated quite poorly. To get a phone call returned by an agent is often quite difficult to do. So once you get your listings up you will attract a lot of buyer enquiry. In my listing generator webinar, I show you how to work with buyers to make them refer business to you and convert every 40 buyers into one listing.

3. How many listings are available to you?

I want you to do something that every time I did it got me excited, and that was to look at all the sales in my area and then multiply the number of sales by my average fee – have a look at the total and realize how much I was missing out on. This is called “lost opportunity” and if you are not seeing the people then I want you to ask yourself what is my lost opportunity?

Real Estate agents generally have two choices

Michael Kies Listing Generator Webinar1. Sit in the office and hope and wait for the phone to ring.
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2. Create listing opportunities – join me for the listing generator webinar to find out how to do this.

The best way to predict the future is to create it. The choice is yours, make your decision today to create your own prosperity and great future in this wonderful world of real estate.

Register for the listing generator webinar and get access to the 5 step process for canvassing listings in your area…

Michael Kies
Michael Kies
Like my page for marketing tools for real estate agents, training videos, and motivation to get the most out of your career.

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