A few weeks ago I spoke to two salespeople. They were on the same team, in the same area, but one was struggling while the other was thriving.
The one that was struggling said that the market had turned.
The one that was thriving said that the market was booming and had finished his last month on 8 listings and 8 sales.
So what’s the difference and what can you change if you are struggling?
We must remember that “if nothing changes, nothing changes…”
Some salespeople continue to do the same things, month in and month out expecting a different result.
Then when they turn 60, they’re broke and struggling and they wonder where all the time went and how come they haven’t got any money?
On the other hand some agents crave positive change and do the work necessary to implement that change into their lives.
This has a positive impact on not only their business life but their personal life.
What’s more important your – business life or your personal life?
I do hope you answered your personal life.
But you need a good career in real estate to be able to look after your personal life.
The agent who is doing well in real estate sales knows that what they did yesterday determines their results in 90 days from now.
If 90 days ago you didn’t prospect enough, you will have low listings today.
If you have low listings, you will have low sales.
So to easily fix this, focus on reaching your listing target every week and month and the sales will come.
You need consistency in the following areas:
By striving to develop these skills to mastery you will be getting 12 listing and 8 sales per month.
It’s like the local 7-Eleven versus your large supermarket.
The supermarket is making millions and the 7-Eleven is only making a fraction of that.
This is because the supermarket consistently has the widest range of goods to attract customers.
That’s why you should be striving to have the largest range of homes for sale in your area and be the super warehouse for houses to choose from.
It all starts with consistency.
Focus on the most important thing in your career in real estate, and reach and exceed your targets in listings every month.